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New Strategy Profile Assessment

Designed specifically for leaders, executives, and decision-makers in high-stakes scenarios, this profile assessment allows participants to gain insight into how they naturally approach complex challenges and ambiguity. Unlike typical personality quizzes, this survey provides a practical analysis of two essential aspects of cognitive behavior: cognitive style and bias type.


By answering a series of situational questions, users can determine if they tend to follow a Linear approach, relying on step-by-step structures, or a Non-linear style, favoring creative exploration and adaptability. The second section explores bias preferences—Evidence, Innovation, Tradition, or Action—which represent the fundamental motivations behind a participant's decisions and strategies. Once completed, the survey aligns participants with one of eight practitioner types, such as Linear Thinker with Innovation Bias or Non-linear Thinker with Action Bias.


Each profile type is associated with specific strengths and potential challenges, providing valuable insights for professionals looking to improve strategic planning, adaptability, and problem-solving efficiency. Additionally, the profile makes recommendations to support development of complimentary skills and mindsets to help participants balance natural inclinations.


This profile is intended to serve as a valuable resource for both personal and professional development. Managers, team leaders, and consultants may find it particularly useful in understanding team dynamics, optimizing task delegation, and tailoring communication strategies based on the diverse cognitive approaches within a team. For individual users, this tool offers an opportunity to clarify their own strengths and identify any tendencies that may benefit from strategic adaptation, particularly in high-stakes or ambiguous environments.

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